You all have come across party crashers. Most recent and popular among them are the so-called 'White House Party Crashers.' Vinu Joseph of @IEG, based on an article in The Washington Post, now claims "the couple staged an international polo match which ended up with dissatisfied attendees, unpaid vendors and charities getting far less than what might have been expected."

Have you also come across such irregularities in the sponsorship space you might have been involved with? Were things promised and not delivered? But most importantly, was the party crashed? What does all this do to your sponsor's reputation?

Speaking of party crashing and the White House embarrassment and Sponsor/Brand reputation, why is all the emphasis on the couple who made their way into the party due to apparent and obvious weaknesses in the system?

I've been involved with many high-profile events, among them the Golden Globe Awards for the past few years. As you can imagine we are often faced with celebrities with big egos, and their entourage some of whom not on any guest list. But security is airtight; and no one is allowed on the red carpet (never mind the list) if their credentials/badges embedded with microchips displaying their digital images on a computer monitor do not match the faces and the IDs of their rightful owners wearing those lanyards, all the while they are being poked and prodded and sniffed along the way.

Why can't digital identification replace analog lists, which frankly more often than not lead to the opposite outcome than the one at the White House, getting in the way of people who in fact are invited but not able to get in because of some clerical mishap.

Welcome to the Now! Bring your clients/sponsors along for the ride! Go Interactive!