Have you ever seen or heard a really great idea and thought, "I sure wish I had thought of that"? The reverse is true as well says Adam Broitman, Director of Strategy and Ringleader at 'crayon,' in iMedia Connection.

Adam points out six stupid marketing mistakes that some agencies, as well as the corporations on the receiving end, keep making over and over again.

The first is one that we've noticed quite a lot on Twitter ourselves. A one-way brand presence with no interaction that Twitter is supposed to be used for. British Airways is given as the example of such an abuser of this social channel.

Among the others is also one we agree wholeheartedly, businesses should think in terms of their web presence, not their website.

Adam rightfully concludes, "this article outlined a variety of marketing mistakes, but most of the mistakes were not in the ideas themselves -- the mistakes were in the execution.