iPad and Dangerous Branding
Admittedly, Jane Wells of CNBC tweets "forget my pathetic attempts at cleverness" as she points you to her post entitled 'Ummm ... the iPad?'
Apparently, the Apple folks did not consider the word 'pad' as "it conjures up visions of, well, you know, woman-y thingies."
Considering 'iTampon' is at the top of Twitter Trends as I pen this blog post, Jane may be right in her premonition, "Prepare for the jokes, folks."
I guess the people who breathe office supplies, or web browsers when they came up with 'tabs' as well as the folks at NASA with their launch 'pads' (or IBM's ThinkPad) must all be men or include some women with a keen sense of humor.
Why the jokes then? Could it possibly be for some that they are Apple bashers who were looking to find something amiss with the product and picked on its name instead ... when clearly the product needs at least two more revisions to include some of the necessities it's still missing? Like a camera or cameras, or a phone, or television connection, or even multitasking capabilities. But at $499 at its lowest price point, it will still kindly (no pun intended) kill the Kindle. Heck, it might even kill Apple's own MacBook Air.
By the way, Apple and AT&T have teamed up to sell you a month-to-month data plan for the iPad. Like someone jokingly suggested, you'll know when to pay as it will be that time of the month. Unless of course you're beyond menopause. By the way, did you all come to a pause as you noticed the word 'men' hidden cleverly in menopause.
Bottom line: If you're among the branding geniuses, consider your 'brand' name wisely. Consult politicians who know a thing or two about negative ads, and correspondents who'll write funny things about you, and jokesters who'll have fun at your 'brand-new' brand name.




