An anonymous 12-step program for those 'traditional' marketing addicts as they finally embrace Interactive methods, utilizing not only online but onsite accountability:

Step 1 - We admit we were powerless over our addiction - that our strategies had become non-sellable.

Step 2 - Came to believe that an interactive power greater than ourselves could restore us to our once enjoyed glory.

Step 3 - Made a decision to turn our will and our direction over to the care of social media, as we understood social networking to be, even as it constantly evolves.

Step 4 - Made a searching and fearless moral inventory of ourselves and promised to turn over ROI, if we found any.

Step 5 - Admitted to the industry, to ourselves, and to another consultant, the exact nature of our wrongs.

Step 6 - Were entirely ready to have interactive methods remove all these defects of creativity.

Step 7 - Humbly asked our interactive Sponsors to remove our shortcomings.

Step 8 - Made a list of all clients we had harmed, and became willing to make amends to them all, even promising engagement leading to a healthy marriage.

Step 9 - Made direct amends to such consumers wherever possible, except when to do so would benefit them or others if they ridiculed us.

Step 10 - Continued to take analog inventory and when we were wrong promptly admitted it.

Step 11 - Sought through search and social media to improve our conscious contact with 'Interactivity' as we understood it, praying only for knowledge of industry's will for us and the power to carry that out.

Step 12 - Having had a rude awakening as the result of these steps, we tried to carry this message to other traditional marketers, and to practice these principles in all our affairs, legitimate or extramarital.